Moon Community Club
Moon Community Club is a new exclusive online members-only lifestyle brand targeted to discerning individuals who seek exceptional quality in every aspect of their busy personal and professional lives. Anamil Tech was commissioned to oversee the creation of new branding, as well as develop a new and responsive website to reflect this target audience.
Our first challenge was to direct the design team to create a unique and memorable logo that visually reflected the name as well as the personality of the brand. Inspired by this new logo we then oversaw the design of all branding elements to be used for the website, as well as on social media.
Moon Community Club's exclusive content includes an extensive word-of-mouth global Cities directory, a curated online lifestyle magazine, a community forum, and access to hand-picked partner benefits. Our goal for the website was to present all of this information in a clear and elegant way, and ensure the user journey is straight-forward and enjoyable. Planned launch February 2021.