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about us

We are a world-class, award winning and very passionate team of specialists in children's digital media and experts in language learning development.

Board of Directors:

Dr. Sarah Faisal Al Saud - Founder & Managing Director

With an MSc in Computer Science and a PhD in Computer Human Interaction, Sarah embarked on a quest to find suitable, age-appropriate, high quality and entertaining digital content for her young children in her mother tongue, Arabic. Unable to do so inspired Sarah to initiate this significant journey to support early stage language learning in the global multilingual community and through which Pacca Alpaca, our flagship brand, was created.



Nicole Seymour - Creative Director & Executive Producer

Nicole is an award winning Producer with over 20 years experience in children's media. She has worked for companies such as BBC, Disney, Scholastic, Lego, producing digital content across multiple platforms based on global hit preschool TV shows such as Doc McStuffins, Mister Maker, Ben and Holly's Little Kingdom, Bubble Guppies, amongst many others. Whilst at CBeebies, Nicole oversaw the BAFTA winning online game for ZingZillas. She also created and produced The Lingo Show, which launched online and due to its success was commissioned into a TV series. And for Pacca Alpaca, Nicole is completely delighted to be spearheading this wonderful team and help bring this lovely character and its valuable mission to fruition.



Stephen Edwards - Business Director

Stephen Edwards has over 30 years experience in the software and technology markets. After starting in technical roles, and then in sales and marketing with Burroughs (Unisys), his general management career included running the European operations of major US companies, such as Dun and Bradstreet Software and Manugistics, and involvement in two successful NASDAQ listings at Sybase and Seebeyond. He has been CEO of two VC backed software companies, both of which were successfully sold. He is currently Chairman of Silver Lining Solutions Ltd, Chairman of Gradwell Ltd, Chairman of James Tobias Ltd, Chairman of Protean Ltd and NED at Anamil Tech.